Praveen Vaidyanathan

Strategy Director
VICE Scandinavia / VIRTUE — The Creative Agency by VICE

Kind words

'Praveen is the epitome of the "interesting, interested" person I look for when I hire planners.'
—Jon Steel, WPP / Author, Truth, Lies & Advertising: The Art of Account Planning


'Great briefing.'
—Jeffre Jackson, former Head of Planning, Wieden+Kennedy Amsterdam


'Amazingly comprehensive..so different to see a different post from the usual.'
—Tom Roach, Managing Partner, BBH London


'He has this ability to write pitch-winning strategies.'

—Rikki Khanna, Founder, Khanna\Reidinga / AKQA Amsterdam


'Thanks for the terrific agency tagline piece.'
—Rob Schwartz, CEO, TBWA\Chiat\Day New York


'Relentless and tenacious..'
—Dom Delport, Global President, VICE 


'I don’t think I’ve ever encountered a strategist who has ever put that much effort into an article. Or anything.'
—Rich Siegel, former Creative Director, TBWA\Chiat\Day LA


'Prav is mental. He knows a good deal about everything.'
—Chris Hendo, Managing Director, AKQA Amsterdam


'His work was well thought through and always presented immaculately.'
—Sue Perry, Managing Partner, Publicis Mojo Melbourne


'Killer work!'
—Tyler Pierce, Creative Director, VICE / VIRTUE New York 


'That's a lot of research mate...I lost my stamina!'
—Faris Yakob, Author, Paid Attention, Genius Steals New York


'When I interviewed Praveen I knew we had the opportunity to appoint a new age man; connected, fashionable and passionate about ideas. We got all that and more. I recommend him highly.' 
—Russel Howcroft, CEO, Y&R Australia / New Zealand


'Most compelling briefing experience yet! Too good.'
—Jason Deacon, Creative Director, Ogilvy Australia


'Brains for your feeds — philosophy'
—Mark Pollard, Former Head of Strategy, Big Spaceship New York 


'Great contributions. Truly original and eloquently put!'
—Wouter Boon, Editor-in-Chief, Amsterdam AdBlog


'Praveen looks at the world differently to most. He finds beautiful insights in what might seem like the most mundane brief.'
—Chris Laws, GM, Moon Sydney (WPP)


'One of the most interesting persons I've ever met. Crazy. Weird. Good.'
—Hesling Reidinga, ECD, Khanna\Reidinga Amsterdam


'Highly intelligent with an unusual combination of wisdom and talent for one so young.'
—Kate Smither, Head of Planning, George Patterson Y&R Melbourne


'Freakishly smart.'
—Rose Herceg, Chief Strategy Officer, WPP Australia


'His knack for finding great insight has helped us develop interesting thinking for a variety of clients.'
—Tom Ward, Head of Strategy, George Patterson Y&R Melbourne


'From the moment he entered the agency he made a big impression.'
—Simon Rich, Head of Planning, GREY Australia 


'He coped with tough deadlines and still come up with surprising, refreshing Creative.'
—Prahlad Nanjapa, ECD, J. Walter Thompson India


'One of our over-achievers. I've taught over 8000 students and he really stands out.'
—Brad Wilson, Sr. Lecturer, RMIT Australia


'The class was better because he was in it.'
—Prof. Andreas Teuber, Philosophy, Harvard University


'Mind-blowing lecture..'
—Alexander Kalchev, Chief Creative Officer, DDB Paris

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