Praveen Vaidyanathan

Strategy Director
VICE Scandinavia & Nordics

Kind words

'Praveen is the epitome of the "interesting, interested" person I look for when I hire planners.'
—Jon Steel, WPP / Author, Truth, Lies & Advertising: The Art of Account Planning

'Great briefing.'
—Jeffre Jackson, former Head of Planning, Wieden+Kennedy Amsterdam

'He has this ability to write pitch-winning strategies.'
—Rikki Khanna, Founder, Khanna \ Reidinga / AKQA Amsterdam

'His work was well thought through and always presented immaculately.'
—Sue Perry, Partner, L'OrĂ©al Paris / Publicis Mojo

'Prav is mental. He knows a good deal about everything.'
—Chris Hendo, Account Director, AKQA Amsterdam

'When I interviewed Praveen I knew we had the opportunity to appoint a new age man; connected, fashionable and passionate about ideas. We got all that and more. I recommend him highly.' 
—Russel Howcroft, CEO, Y&R Australia / New Zealand

'Most compelling briefing experience yet! Too good.'
—Jason Deacon, Creative Director, Ogilvy Australia

'Great contributions. Truly original and eloquently put!'
—Wouter Boon, Editor-in-Chief, Amsterdam AdBlog

'Praveen looks at the world differently to most. He finds beautiful insights in what might seem like the most mundane brief.'
—Chris Laws, GM, Moon Sydney

'One of the most interesting persons I've ever met. Crazy. Weird. Good.'
—Hesling Reidinga, ECD, K\R Amsterdam

'Highly intelligent with an unusual combination of wisdom and talent for one so young.'
—Kate Smither, Head of Planning, George Patterson Y&R Melbourne

'Freakishly smart.'
—Rose Herceg, Chief Strategy Officer, WPP Australia

'His knack for finding great insight has helped us develop interesting thinking for a variety of clients.'
—Tom Ward, Head of Strategy, George Patterson Y&R Melbourne

'From the moment he entered the agency he made a big impression.'
—Simon Rich, Head of Planning, Grey Worldwide Australia 

'He coped with tough deadlines and still come up with surprising, refreshing Creative.'
—Prahlad Nanjapa, VP / CD, J. Walter Thompson Bangalore

'One of our over-achievers. I've taught over 8000 students and he really stands out.'
—Brad Wilson, Sr. Lecturer, RMIT

'The class was better because he was in it.'
—Prof. Andreas Teuber, Philosophy, Harvard University