Praveen Vaidyanathan

VP, Strategy Director
Saatchi & Saatchi New York

— CAUTION: MODESTY-FREE MATERIAL —


Kind words

'Praveen is the epitome of the "interesting, interested" person I look for when I hire planners'
—Jon Steel, WPP; Author, Truth, Lies & Advertising: The Art of Account Planning



'He comes at things in an interesting way; good brain'
—Paul Colman, Chief Strategy Officer, Wieden+Kennedy London


'Hey man! Wanna do some work for us?'
Eric Kallman, Chief Creative Officer, Erich & Kallman; creator of Old Spice man and Skittles' Piñata man ads


'Praveen is one of the most prolific Strategy thinkers out there'
—Alex Morris, Creator of Stratscraps; Strategy Director, AnalogFolk New York


'He has a way with words'
—Jesper Damsgaard, SVP, Global CMO, Pandora


'I was so moved by his presentation it brought me to tears'
—Kaären Davoli, VP, Global Marketing, TomTom Amsterdam


'So on point—not just strategy and creative, but thinking in general'
—Cameron Farrelly, Global Creative Director, Spotify New York


'Prav is mental. He knows a good deal about everything'
—Chris Hendo, Managing Director, AKQA Amsterdam


'He has this ability to write pitch-winning strategies'
—Rikki Khanna, Founder, Khanna\Reidinga / AKQA Amsterdam


'Amazingly comprehensive..so different to see a different post from the usual'
—Tom Roach, Managing Partner, BBH London


'WOW!!! I’m blown away. You have over delivered in a truly magical, impressive way. Thank you for lighting a fire under our creativity'
—Mark DiMassimo, Chief Creative Officer, DiMassimo Goldstein New York


'Congrats on all the Copenhagen work. You guys were the gold standard for the rest of us'
—Royce Akers, Creative Director, VICE Australia


'Relentless and tenacious..'
—Dom Delport, Global President, VICE


'Great briefing'
—Jeffre Jackson, former Planning Director, Wieden+Kennedy Amsterdam


'Thanks for the terrific agency tagline piece'
—Rob Schwartz, CEO, TBWA\Chiat\Day New York



'Brilliant thinking and work, you’ve done a lot of heavy lifting for us'
—Katie Dally, General Manager, Thinkerbell Sydney


'Fantastic nuance'
—Amanda Gordon, Head of Creative, Future Super Australia


'Blimey. Crazy smart. This is about the most robust thing I’ve ever seen in adland. We need more proper “thought leadership” like this'
—Tom Goodwin, Author, Digital Darwinism


'The strategy presentation was brilliant... Praveen was just insane'
—Melissa Rodrigues, Head of Marketing, Oaks Minor Hotels Group Australia



'Ironclad strategy..'
—Dan O'Bey, former Creative Director, Droga5 Sydney


'Pushing my thinking..'
—Duncan Robertson, Head of Marketing, Karana Singapore


'Big admirer of his work'
—Alexander Paskota, Head of Digital Marketing, Philips Sweden 


'When I interviewed Praveen I knew we had the opportunity to appoint a new age man; connected, fashionable and passionate about ideas. We got all that and more. I recommend him highly'
—Russel Howcroft, CEO, Y&R Australia & New Zealand; The Gruen Transfer


'I don’t think I’ve ever encountered a strategist who has ever put that much effort into an article. Or anything'
—Rich Siegel, former Creative Director, TBWA\Chiat\Day Los Angeles


'His work was well thought through and always presented immaculately'
—Sue Perry, Managing Partner, Publicis Mojo Melbourne


'Killer work!'
—Tyler Pierce, Creative Director, VICE Brooklyn 


'That's a lot of research mate...I lost my stamina!'
—Faris Yakob, Author, Paid Attention


'Most compelling briefing experience yet! Too good'
—Jason Deacon, Creative Director, Ogilvy Australia


'..both sides argued persuasively'
—Richard Shotton, Author, The Choice Factory


'Brains for your feeds — philosophy'
—Mark Pollard, Author, Strategy Is Your Words; Sweatheads 


'Probably the best brief I've ever received!'
—Thomas Bengston, Creative Director, VICE / VIRTUE Northern Europe


'Great contributions. Truly original and eloquently put!'
—Wouter Boon, Editor-in-Chief, Amsterdam AdBlog


'It’s hard to whittle down so much info into something so clear, simple and utterly likeable. Bravo'

—Kate Holdsworth, Creative Director, Paper Moose Sydney


'Great read. I love this so much I could eat it'
—Adam Ferrier, Author, The Advertising Effect; ThinkerBell Melbourne


'One of the most interesting persons I've ever met. Crazy. Weird. Good'
—Hesling Reidinga, Executive Creative Director, Khanna\Reidinga Amsterdam


'Highly intelligent with an unusual combination of wisdom and talent for one so young'
—Kate Smither, Head of Planning, George Patterson Y&R Melbourne


'Freakishly smart'
—Rose Herceg, Chief Strategy Officer, WPP Australia


'His knack for finding great insight has helped us develop interesting thinking for a variety of clients'
—Tom Ward, Head of Strategy, George Patterson Y&R Melbourne


'From the moment he entered the agency he made a big impression'
—Simon Rich, Head of Planning, GREY Australia 


'He coped with tough deadlines and still come up with surprising, refreshing Creative'
—Prahlad Nanjapa, Executive Creative Director, JWT India


'One of our over-achievers. I've taught over 8000 students and he really stands out'
Prof. Brad Wilson, Advertising, RMIT Australia


'The class was better because he was in it'
—Prof. Andreas Teuber, Philosophy, Harvard University


'Mind-blowing lecture..'
—Alexander Kalchev, Chief Creative Officer, DDB Paris