GAINOMAX SWEDEN
Better than bananas
Goal
Prevent Swedes from relying on bananas after workout
Problem
Bananas are nature's power bar
Truth
You don't need brains to realise that muscles need more than bananas
Proposition
Only a monkey would overlook Gainomax
Solution
Monkeys unite to battle humans for Gainomax because they've figured it's better
Effect
+6% in purchase intent; 19.2m impressions; 91% VTR; beats results of all previous campaigns, rising above Swebar and Snickers